Alberta Ballet had a goal to focus on ticket sales, their dancers and performances. Because they wanted to feature ample amounts of information, I decided that a “mega menu” would work best because all pages of the website would be visible to the visitor. The bright pink bar along the top can be edited by the client to use as a feature section for the site. The light, flat design has stood the test of time and has succeeded in completing the goals that they originally set.
They also encountered issues with closing ticket sales because the User Experience needed improvement. I revisited the navigation of the website to provide a seamless path from website visit to ticket sale.